DD
Darion DeBrossard
Founder and StrategyDarion formed the studio around a central question: how can new forms of media help fashion brands tell stories, reach overlooked audiences and become recognizable as identities rather than products alone?
The studio
Fashion is how an idea enters the room before words do.
Pulchritude Fashion was created to explore how clothing, character, story and new media can work together to give brands a more distinct presence.
Why Pulchritude
Beauty is not only how something looks. It is what becomes visible through it.
The word pulchritude means beauty. For the studio, it also names a larger idea: clothing can reveal aspiration, character, place, memory and change. Our work helps brands shape those meanings with more intention.
Contributors
A multidisciplinary point of view.
The studio draws from brand strategy, costume design, design research, technology and cultural analysis. Contributors are acknowledged for the ideas and perspectives they have brought to the development of Pulchritude Fashion.
AC
Anna Cagle
Costume and Story PerspectiveAnna’s work in costume design contributes a practical understanding of how clothing reveals character, setting, mood and information that dialogue cannot always express.
AG
Anna Paula Gutierrez
Design PerspectiveAnna Paula contributes a design-led view of garments as interfaces, combining visual sensitivity with questions about materials, movement, engineering and digital experience.
Our spaces
Built in Atlanta, connected beyond it.
Meetings are available by appointment in downtown Atlanta and Buckhead, with remote collaboration available for brands and creative partners elsewhere.
Atlanta Tech Village Sylvan
235 Mitchell Street SW, Suite 300
Atlanta, Georgia 30303
Buckhead
3423 Piedmont Road NE
Atlanta, Georgia 30305
Beyond the campaign
A fashion story can continue wherever the customer meets the brand.
We explore film, sound, interactive lookbooks, digital showrooms and other formats that can bring customers closer to a collection. The format should always serve the clothing, the customer and the story.
Explore partnerships →
Meet the studio